The earlier opening relied on a broad turquoise background. The current design introduces a sunset landscape, gives John a prominent place beside the message, and draws attention to a clear action.
Before
After
A richer setting, a personal introduction and a clear next step.
We bring layout, imagery, copy and motion together so your website explains what you do and makes the next step easier to find.
DESIGN THAT SERVES THE BUSINESS
Design choices with a purpose.
Each choice helps visitors understand the business, meet the person behind it and find a way forward.
01 / DESIGN DETAIL
Set the right mood
A sunset landscape, deep navy and lavender replace the flat turquoise opening. The richer setting gives the sleep-coaching business a calmer, more distinctive welcome.
02 / DESIGN DETAIL
Put a person behind the business
John’s portrait now sits beside the opening message. Visitors can see who they would work with before they scroll further.
03 / DESIGN DETAIL
Give visitors a clear next step
The updated “Your Insomnia Journey Ends Here” headline, welcome and “I’d like to explore my options!” button follow a clear, left-aligned reading order. The offer and next step are easier to find, while subtle motion adds interest.
04 / DESIGN DETAIL
A recognizable experience at every step
Sunset color, pine silhouettes and a quiet star field carry into the member-entry screen. Even the practical parts of the website feel connected to the same business.
The current member-entry screen.
DESIGN & INTERFACE
Our role
Quasarfield implemented the changes. The client owns and continues to update the website.
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Illustrations
The Insomnia to Peace comparison shows design and interface improvements to an existing client-owned website. The accompanying descriptions explain design goals and do not establish measured customer or revenue increases.
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