Website redesign

PRICING & PREPARATION

Plan your
website redesign.

Understand the minimum cost, what shapes the scope, and what to prepare for a useful first conversation.

Start with the whole cost

Small job or large job,
agree on the scope first.

24-hour initial minimum. Eight-hour pricing blocks.
Three eight-hour days describes effort, not a promise of delivery in three days. All amounts below are USD service prices.

Small job

Original scope estimated at 24 hours or less.

$1,440–$2,400
initial service total at the 24-hour minimum

The rate is individually agreed at $60–$100/hour based on the estimated level of effort.

Large job

Original scope estimated at more than 24 hours.

$100/hour
for all initial pricing hours

This includes the first 24 hours. A 25-hour estimate rounds to 32 pricing hours: $3,200 total.

We agree on scope, the exact rate, pricing hours, total and review points in writing before you commit to paid work. Your written quote identifies any applicable taxes and agreed outside costs, such as hosting or paid services, before you approve it. We retain the accepted scope price if we finish faster. Pricing hours and actual time worked are recorded separately.

See how an estimate adds up.

Estimated effort and pricing hours can differ because of the minimum and eight-hour blocks. The examples show both.

All examples at a glance

These examples remain available without using the selector.

  • Small job · 24 estimated hoursIllustrative agreed rate: $80/hour
    24 pricing hours × $80 = $1,920 initial total
  • Below the minimum · 16 estimated hoursThe 24-hour initial minimum still applies.
    24 pricing hours × $80 = $1,920 initial total
  • Small job · 24 estimated hoursIllustrative agreed rate: $60/hour
    24 pricing hours × $60 = $1,440 initial total
  • Small job · 24 estimated hoursIllustrative agreed rate: $100/hour
    24 pricing hours × $100 = $2,400 initial total
  • Large job · 25 estimated hoursAll initial pricing hours use $100/hour.
    32 pricing hours × $100 = $3,200 initial total
  • Large job · 40 estimated hoursAll initial pricing hours use $100/hour.
    40 pricing hours × $100 = $4,000 initial total
  • Provider estimating mistake · 2 extra hoursNeeds prior written approval and a cap.
    8 extra pricing hours × $60 = $480 added amount
  • Provider estimating mistake · 9 extra hoursNeeds prior written approval and a cap.
    16 extra pricing hours × $60 = $960 added amount
  • A fix to promised workIncluded corrections are not paid extra scope.
    $0 added amount
  • Your new scope · 1 extra hourSeparate signed supplement; no initial-minimum restart.
    8 extra pricing hours × $100 = $800 added amount

No example is a binding quote. The written agreement identifies the work and costs. Hosting, third-party subscriptions and ongoing support are separately identified rather than assumed to be included here.

If the work changes.

No positive extra effort or no separately approved paid work means no added charge. Covered corrections and included revisions add $0. Affected paid work waits for written classification and approval; choosing an example does not authorize work or charges.

First establish what changed and why. Additional paid work requires a written estimate and approval before it begins.

A fix to what we promised

Corrections needed to meet the agreed requirements and included revisions are covered. We do not charge the $60 extra-effort rate for fixing defective work.

We underestimated the necessary work

If our estimate missed necessary effort for the agreed scope, we explain the cause and propose the extra work at $60/hour in eight-hour increments. One approved block costs $480, even if the proposed extra effort is less than eight hours. We agree the extra price, limit and schedule with you in writing before that paid work begins. Your original accepted price is not recalculated.

You request something new

Work beyond the agreed scope and included revisions needs a separate signed supplemental contract at $100/hour in eight-hour increments. One block costs $800. An addition to your existing project does not restart the 24-hour minimum, including when your original Small job rate was below $100. We agree its scope, total, payment terms and start date first. A separately commissioned new project has its own initial agreement and minimum.

Other unexpected complexity

The existing standard rate for separately approved unexpected complexity is $85/hour in eight-hour increments, or $680 per block. This category excludes our estimating mistakes and covered fixes. We explain the specific cause and agree any additional price and limit before work. Unclear causes do not automatically become a charge.

For each approved extra, rounding applies to its estimated effort: nine extra hours means two eight-hour blocks. No work is counted in two categories. We discuss any effect on the agreed dates; an extra payment alone does not authorize overlapping work.

Payment for a simple website redesign.

Your initial agreement separates two milestones. The first 50% purchases the completed, agreed UI. If a qualifying demo already exists, we identify its version for purchase; otherwise, we complete and demonstrate the agreed UI and obtain your written purchase approval before requesting that payment.

The usable UI source package is ready before payment is requested. We deliver it within 72 elapsed hours after successful payment confirmation, normally within minutes. It includes the agreed editable files and instructions, with rights and third-party limitations stated in your agreement. You can use another developer for integration. The paid UI package does not wait for the second payment. Missing the promised usable-package deadline makes that first payment refundable under the agreement.

The remaining 50% covers completed integration and validation. The agreement explains the final preview, review notice and invoice conditions. Unfinished initial integration is not charged by the hour, partial percentage or started block if you cancel. Separate approved supplements have their own 50% advance and 50% completion schedule.

Included corrections, revision limits, review dates, repair deadlines and refund terms are detailed in your agreement. We agree launch separately. The pricing minimum does not promise delivery in three days.

Your current public website.

Have the address ready. Describe where the experience feels unclear or difficult, and what already works well enough to keep.

For example: “Visitors often ask which service fits them,” or “The contact information is hard to find on a phone.” These are starting observations, not a technical diagnosis.

The visitors and their main task.

Who is the site for? What should a visitor understand or do after arriving? Choose a clear priority, such as understanding your services, requesting a conversation or finding the right information.

Different audiences can have different needs. Say which one matters most for the first version.

Essential pages and content.

Make a short list of the information your customers need. Note what is current, what should be removed and what needs writing.

Identify who can supply or approve service descriptions, contact details and other factual content. A rough list is enough to begin.

Available design and brand materials.

Note whether you have a logo, colors, photographs, copy or finished design layouts. Include who owns or manages them and whether you have permission to use them.

If a designer or writer is already involved, describe what they are preparing and where implementation help is needed.

The tools the website needs to work with.

Describe important connections at a high level: a booking tool, an inquiry workflow or another business system. Explain what information needs to move and what the person using it should be able to do.

Bring tool names and goals. Save account access and confidential records for an agreed process later.

Timing constraints and decision-makers.

Share any event, launch or other timing constraint and why it matters. Identify who can approve the work and who else needs to be involved.

A preference and a fixed deadline are different. Making that clear helps us discuss a realistic scope before making commitments.

ILLUSTRATIVE EXAMPLE · NOT A CLIENT PROJECT

A useful brief can be short.

“Our services are hard to find on phones. We want visitors to understand our main services and contact us. We have a logo and draft copy; we need help deciding which pages to keep.”

This fictional example gives a starting point: the difficulty, the visitor’s goal and what is already available. It is not enough on its own to establish a fixed scope or quote.

Discuss access later. Keep the first message simple.

We can discuss what access or files the work needs once responsibilities and a suitable process are agreed.

Leave sensitive information out of the inquiry.

Do not send passwords, access codes, private customer information, health or financial records, or confidential files. Use public links and high-level descriptions for the first conversation.

If you are unsure how much should change, the refresh or rebuild comparison can help frame the discussion. The Insomnia to Peace project shows one example of design and interface work.

Published rates may change for future quotes. A later website update does not change your accepted quote or signed agreement.

WHEN YOU’RE READY

Bring your goal.
We’ll discuss the next step.

Tell us what your website needs to do. We will confirm what is included, what you need to supply and the total service price before you decide. This guide is here whenever you need it, with no form or download required.

Or email us

START A CONVERSATION

What would you
like to improve?

Tell us a little about your project, then review and email your brief.

Project brief
01 / YOUR PROJECTStep 1 of 3

Where would you like to start?